If you are an online entrepreneur, you have probably produced blog posts, videos, ebooks or online courses. Whether you’ve succeeded with them financially or not, if you are a true entrepreneur, I am sure that you would be happy to add another revenue stream to your content business.
That revenue stream is PLR licensing. PLR stands for Private Label Rights which is a type of licensing option. You can license PLR courses and PLR ebooks. You can even license videos or articles, but the most common digital products to license are online courses and books. The books can be print books or Kindle ebooks.
There is a long history of companies licensing and white labeling physical products, and reselling them as their own. All they do is get rid of the product logo and put their own company logo on the product, and resell that product as their own. With online courses, the white label licensing model is a little tricky because the teacher in the video is difficult to rebrand because his or her face is in the video, but you can still claim the course as your own as long as you’ve bought the rights to it, regardless who is actually teaching the material.
Nevertheless, for companies that are considering getting into the ebook business or the online course business, the PLR option is a fantastic option because once they license the content, they can begin selling this content to their audience overnight. That is much better than them having to buy recording equipment for courses and write and record the content on their own, which would take months in many cases, not to mention that it might cost more money to produce new content than to license existing content.
Something you should also do is aim to keep your licensing clients long-term. See what kind of content they prefer to license, and keep making more similar content so they can keep licensing your new content and ordering unique content to be produced by you. This will help you immediately have an additional revenue stream for all the content you produce in addition to the revenue you already generate.
For example, if you already sell your online courses on Udemy or your ebooks on Amazon, you will still keep selling your courses and books on those sites. The only difference is that you will have your licensing clients resell your content on the sites they own so your Udemy or Amazon sales should not be impacted.