Similar to websites’ SEO, it’s also important to optimize your application to rank in top positions. With an increasing number of apps and their daily updates, it isn’t easy to rank your app for particular keywords. This is where the importance of app store optimization comes into play.
App Store Optimization (ASO) is a marketing practice that should be employed to improve the visibility of mobile applications in an app store search.
The main motto behind the App Store Optimization service is to rank your app higher and increase its visibility among the target audience. If your app ranks higher, it will have more downloads because of its visibility on the app storefront page.
The whole process is free, but you can use paid services to boost your application during ASO process. There are dedicated agencies who are experts at this work, and they charge a little fee for their services.
ASO is a process that helps to optimize your app’s rank in an App Store. If you wish to implement ASO for your mobile application, some tips and strategies will help you out for this purpose.
Increase Your Application’s Rankings:
As it increases the visibility of your app in the app store, App Store Optimization services will help you increase your application’s ranking for particular keywords. However, remember that ranking high doesn’t mean that you are getting many downloads because other apps are also trying to rank higher.
To get more targeted visitors’ attention towards your app, you need to perform ASO incessantly. It is a continuous process and not a one-time task. Apple may change its algorithm at any time, so do not relax even after getting rank on top positions!
The main aim is to make users discover that if they wish to install an application similar to others available on their iPhones or iPads, they will find your application because it ranks higher than others.
It Improves the App’s Visibility in the App Store:
App store optimization improves your application’s visibility in this highly-competitive store. This is because app stores have limited space for apps to be display. With an increasing number of new app submissions every day, ranking your application is difficult unless you implement ASO.
In addition, it also improves the download rate of your app, which leads to improved user reviews. If you have just launched your application, you can use ASO to increase your visitors’ engagement rate. This way, you will be able to improve the conversion rates as well.
First of all, you have to identify relevant keywords relevant to your application and then include those keywords in your app’s name, description, screenshots, and other elements.
It will Improve CTR and Conversions:
This is one of the most important benefits of app store optimization. Generally, users don’t discover new applications that easily unless they are display in the top positions or get lots of user reviews. As more people start downloading your app due to its improved visibility, the conversion rate will automatically increase. This way, you can make a continuous stream of revenue from your mobile application.
Users who download apps with good ratings generally leave positive reviews about them, which helps you improve the ranking even further! You will also see an increase in click-through rates (CTR). App Store Optimization should be done based on keywords that are relevant to your application.
It has Long-Term Benefits for the App’s Rank:
App store optimization is a process of continuous improvement. If you continuously improve your application’s visibility through this practice, it will have long-term benefits. For example, if you are using ASO for your iOS application, you will have to do it now and then because Apple often tends to change its app store algorithm.
Remember that app store optimization should be based on the relevant keywords found in your app title, description, or other supporting elements. Do not use unrelated keywords to result in higher visibility because it will not help you achieve your goals.
It Improves Ratings & Reviews:
Suppose the visibility of your application increases with time. In that case, more people will start downloading it, and when your app becomes popular among them. They are more likely to leave positive reviews about it.
Thus, along with increasing ratings for your application. You can also get a continuous stream of revenue due to organic installation rates. However, avoid using illegitimate ways to boost user installs because Apple and Android immediately ban such apps from their store, which leads to loss of money spent on acquiring new users!
Wrapping Up!
Get started with app store optimization and gain an edge over your competitors in the app store battle. Hire a professional company that will help you optimize your application and improve traction.