Digital marketers are not even missing a single opportunity to improve SEO rankings. When we talk about the latest, advanced and more in-depth technologies.
Google’s natural language API is one of the most popular techniques. This technology does not use widely. A few digital marketers with vast knowledge of Google algorithms, machine learning, and digital marketing tools are currently using it. But it doesn’t mean that you cannot use Google NLP API to level up SEO for your website.
There are many ways to improve SEO, and Google’s natural language API is among them. The major benefit of using Google’s natural language API is directly linked with Google’s algorithms.
So you will be directly going to comply with your website and content with the search engine algorithms. You will optimize your content similarly to Google’s for search rankings.
WHAT IS NLP?
NLP, which stands for Natural Language Processing, is not a common term. However, if you are tech-savvy, you may find yourself familiar with this term.
NLP is a part of artificial intelligence or machine learning. With the help of NLP, you train computers or machines to understand the human language quickly and accurately.
The communication between humans and computers should be accurate. Here we talk about communication between a search engine (computer) and the searcher (human).
NLP is used to help search engines understand searched human terms or queries. Human written terms or queries can have various syntax, slang, incorrect spellings, grammatical errors, etc. But still, we get accurate answers on SERPs. This is what NLP does for search engines.
HOW DOES GOOGLE USE NLP?
Google has specific NLP use. It is one of the different algorithms Google uses to list the results for a specific search term. Google has NLP integrated with the help of API.
You can also use Google’s NLP API to improve your SEO rankings. Following are two different factors related to the NLP in Google’s search algorithms.
GOOGLE BERT
The Google BERT stands for Bidirectional Encoder Representations from Transformers. Google has used this method of NLP since 2019.
It uses BERT to understand misspelled or slang-based search queries. That is why you get accurate answers on SERPs even if you searched the wrong terms. Google uses various relations, comparisons, etc., methods to decode the unclarified search query.
GOOGLE’S NLP API
Google offers a cloud-based API for digital marketers. Digital marketers can use this API to optimize their content according to Google’s search intent system.
If your content is familiar to Google, it will be visible to millions of searchers. That is why you need to use Google NLP API.
HOW TO USE GOOGLE’S NLP API FOR SEO?
Following is the right way to use Google’s NLP. It would help if you had a better understanding of NLP API. No doubt you can practice it using the cloud-based API that Google offers to digital marketers, online businesses, etc. Following are the steps that you need to follow.
UNDERSTAND THE NLP API
Firstly you have to visit the Google API page. Here you have to search for a sample text in the search box. You will find four significant elements of Google’s NLP API.
FOUR MAJOR ELEMENTS OF API
Google uses four major elements in its NLP to match the results even with the incorrect search queries. Following are the four primary elements.
- ENTITIES
- SENTIMENT
- SYNTAX
- CATEGORIES
FOLLOW THE STEPS
You have to follow these steps to use Google’s Natural Language Processing API to level up the organic SEO services.
TRY FREE DEMO OF API
Step one is to try the free demo of Google’s cloud-based API. You have to click “Try For Free” to visit the page to analyze your content. You have to visit Google Cloud-Based API.
USE API TOOL FOR ANALYSIS OF YOUR CONTENT
In the next step, you have to analyze your content after searching it in the search box. After clicking the action button, you will find all the analysis insights in front of you.
ADD STRUCTURED ENTITIES IN YOUR CONTENT
Insights or the four primary elements you have understood above will be used now. You have to use structured entities in your content. The entity is one of the major elements used by Google.
USING STRUCTURED CATEGORIES
After the syntax and sentiment, there, you will see categories. You have to use categories in your content to get at the top of the search query.
RELATING ALL THE FOUR ELEMENTS
All the four elements of Google’s Natural Language Processing API must be considered while optimizing content with the help of Google’s API. Make changes to your content, and you will see the desired results.
Using Google’s Natural Language API may seem complicated for you as a beginner in online marketing. You have to test your content optimization with the help of Google’s free cloud API, which develops for NLP.
Further, after testing your content, you have to make changes to your content. Making your content optimized according to Google will be so easy with the help of Google’s NLP API.