Branding is more than important for a business, it is essential. No matter the type or size of your business, your brand represents competition, brand loyalty, and credibility above all else. Investing in your brand shows potential customers that you are serious about what you are doing, as well as reflecting quality and trust. Branding also distinguishes your business from competitors. It encompasses the experience your business can provide. This taps into the emotional side of marketing through engaging with customers and other businesses.
Why is Personalising Important?
Authenticity makes a healthy brand. In order to attract new customers and retain past customers, you need to make it very clear why you are different from others. You are not the only one in your field or with your products, so your experience needs to be different from the rest. It is easy to get lost in a sea of generic products and competitors, so defining your goal and persona is key. Below you will find ways to personalise your brand.
Consistent Voice
Your voice is in reference to the tone, terminology, and language you use for your business. This needs to remain consistent across all forms of social media, blog posts, and your website as it is an identifying mark. This is what helps people remember your brand over others.
Keep Your Message Straight
Consistency is important in reference to messaging as well. You never want people to be unclear about who you are or what you do. No matter where your company’s message is given or shown, it needs to remain consistent. See Digital Agencies to find a branding or creative agency that can help you build and develop a consistent message.
Get Creative
When it is appropriate for your business or company, think outside the box as to how your message is conveyed. This is to strengthen your brand recognition. You should not be so outlandish that your audience does not recognize you or relate to you, but rather take a few creative liberties to get noticed.
Be Human
Your business only stands on the people behind it, stay human when promoting your business. Potential customers want to interact with real humans. While you should show your expertise, it should not be at the cost of being unapproachable. Always write as a human speaking to another human. This will serve double duty as it will also improve your SEO.
Show Your Personality
Just because you are in business does not mean you need to be officious or serious all the time. While you do not want to be unprofessional, you can let your personality shine through at times. Draw from your core values that have influenced your business’s mission statement and that guide you in your day to day undertakings. Those who share those values will be more likely to choose you over competitors.
Social Media
Social media is a great outlet for making your brand personal. You will be able to initiate dialogue with your targeted audience and express your brand simultaneously through the variety of available social media.
Practice Transparency
To really promote your brand, don’t hide or appear private and secretive. Be an open book about your business to build trustworthiness. Do not be afraid of online review sites, the more transparency the better as no one is perfect, but meeting challenges head on can be inspiring.
It is no longer enough to simply have a brand, you must promote it. While each person will go about this in a different manner, it must be done. Use some or all of the tips above to get started and potentially grow your reach and business.